Please someone explain this advert to me

I really can’t figure this one out.  So there’s a ghost who sings in a band.  He (she?) rides a motorcycle and delivers his vocal performance while crouched-down (never a good idea, btw, you can’t get very much breath this way, but whatever).This deceased person entered the afterlife due to, perhaps, riding their motorcycle in the rain?  (above)…

…also it looks like maybe an oil-slick was involved? (above)….

… but, primarily, let’s remember that this is an advert for guitar strings (above).  Daddario XLs, are, btw, my #1 choice in electric guitar strings and always have been.  I’ve purchased maybe 500 or more sets of their XL115, I really do love them.  They are all I will use.

Anyhow, S.Hall, whoever you are, if this ad is sincerely an homage to a fallen band-mate who crashed his Suzuki, never to rock the SM58 again, I salute you and mean no disrespect.  If not, though, please write in and tell us exactly how this works in terms of advocating for Daddadrio XL’s over the competing brands.  Please explain how it represents both the product-benefit and the consumer-benefit.  Thanks!

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For previous inscrutable-advert coverage on PS Dot Com, click here…