What I found is that if you build one of something, no matter how good it is, it never becomes particularly desirable. You need to build enough of them that people consider them a production item, but with just a few less than the demand calls for out there. Harley Davidson figured that out thirty years ago.

Building the brand is everything.

My feeling is that the market for MI and recording gear is pretty close to saturated now: if I were looking for a business I’d look at something else. But I could be wrong, because there are a lot of people with money who want to play recording artist, even as the pop music business as we’ve known it is vanishing.