Anyways, I never thought McLuhan got the fundamental point, which was that when a tool limited you in what you could do you went out and built a new one, that addressed that limitation. There aren’t a finite number of tools, but an infinite one as long as you can in fact build a tool. And that’s what we do best, humans, is build new tools. Better ones. We can look at the old ones for a historical line, and continue that: we can decide the new one is not as good as the old one in certain ways but better than others, and build a new one with that in mind. The medium was the message as long as we decided to let it be. It isn’t over until we say it’s over. (Was it over when the Ger….oh wait, wrong movie.)