Tag Archives: toa

Visual Culture part XIV: 1981

Toa_Mixer_1981Just stick a Porsche next to pretty much anything

PeaveyWorld_1981In Hartley Peavey’s imaginarium, everything is made of Peaveys.  Kinda like BEING JOHN MALKOVICH, but with amps.

MesaBoogie_1981‘Hey Jim, how about Denim for the background?’  ‘Sounds good Mike.’

CerwinVega_1981Is she intended as *a simile for the speakers?  *a metaphor for the musical signal that will ‘exite’ these speakers?  *a metonym for the community of all nightclub-speaker users?  *a form of ‘impossible representation’ given that she seems quite unlikely to be a purchaser of this product, and the speakers are equally unlikely to be a ‘client’ of hers?   Please use the COMMENTS section to offer your own analysis of the precise ‘non-literal meaning’ being used here. 

Top to bottom: Toa, Peavey, Mesa-Boogie, Cerwin Vega, all circa 1981. 

Beyond Four Tracks

Sansui six-track cassette format c. 1989

Otari Compact 8-track 1/2″ format c. 1989.   Also, SECK mixer.

Toa 8-track cassette format

…and you better bet TASCAM made one too.

Above: some short-lived “more-than-four” home-recording formats that were available between the 4-track cassette and ADAT eras.   It’s kind hard to imagine how significant an issue ‘track count’ (IE., the number of available tracks of a particular multi-track recording machine) was just a short while ago.  It’s not unusual at all these days for me to make a production for an artist that has 80 or even 100 tracks.  And I am not talking about some crazy orchestral or prog-rock epic; I am talking about just a well-produced indie pop song.  Modern music means layering.  Lots of it.  When I, and many other folks started doing this, we dreamed of someday having more than 8 tracks to work with.  Well, as it turns out, ‘more’ didn’t mean 16, 24, or even 48: it meant infinite.  “Be careful what you wish for…”

What will be the next technological barrier to fall in the world of audio production?

I wouldn’t mind seeing all those goddamn wires go away, for one…

Any other ideas?